Milk & Honey — CRM + Lead Capture

Founders were losing roughly 10 hours per week to manual administrative tasks in scattered tools, resulting in slow follow-ups that caused leads to slip through the cracks.

We turned Milk & Honey’s website into a refined digital showcase of true luxury and craftsmanship.

We turned Milk & Honey’s website into a refined digital showcase of true luxury and craftsmanship.

The Challenge: Admin Drag and Lost Leads

Milk & Honey, like many rapidly growing service businesses, found themselves trapped in manual administrative work. Founders were spending an average of 10 hours per week simply managing inquiries, sending follow-up emails, and trying to track the status of potential bookings using scattered spreadsheets and inboxes

The Challenge: Admin Drag and Lost Leads

Milk & Honey, like many rapidly growing service businesses, found themselves trapped in manual administrative work. Founders were spending an average of 10 hours per week simply managing inquiries, sending follow-up emails, and trying to track the status of potential bookings using scattered spreadsheets and inboxes

The Challenge: Admin Drag and Lost Leads

Milk & Honey, like many rapidly growing service businesses, found themselves trapped in manual administrative work. Founders were spending an average of 10 hours per week simply managing inquiries, sending follow-up emails, and trying to track the status of potential bookings using scattered spreadsheets and inboxes

01

High Latency

Initial customer response times stretched from hours to sometimes a full business day, leaving high-intent leads waiting and often moving on to competitors.

02

Lack of Visibility

The founders lacked a real-time, unified view of their sales pipeline, making it impossible to predict revenue accurately or identify where leads were getting stuck.

The Solution: Instant, Organized Lead-to-CRM Flow

We implemented a streamlined system focused on two core pillars: instant lead capture and centralized management.


First, we designed a simple, dedicated CRM (Customer Relationship Management) system. This wasn't a sprawling, complex tool; it was a lightweight hub built specifically for their needs.


Second, we engineered an automated lead-capture flow. The moment an inquiry was submitted on their website or via a booking form, that data was instantly validated and routed directly into the new CRM.


This eliminated the "human bottleneck." The system now handles all the heavy lifting: instantly sending an acknowledgment to the customer and assigning the task to the right team member.

The Results: Time Saved, Conversions Gained

The new system immediately transformed the client's operations and bottom line, freeing up the founders to focus on core business growth:

01

First Response

This crucial metric plummeted from taking hours to taking mere seconds. Customers now receive immediate communication, significantly improving the first impression and retention.

02

Time Reclaimed

The automated routing and simplified CRM saved the leadership team roughly 10 hours every week that was previously spent on copy-pasting, searching for client data, and chasing internal updates.

03

Booking Rate Increase

By ensuring that no follow-up ever slipped and that every inquiry was acted upon instantly, the client's overall consultation and booking rate rose by a compelling ~15%.

The integration of the simple CRM and instant lead flow ensured that Milk & Honey now operates with the efficiency and visibility required to sustain rapid growth.

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